The Ambition Hub

Explore Ambition's collection of resources for revenue leaders including interviews with experts, product tips and tricks, performance best practices, and more.
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Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

New integration enables organizations to securely connect AI platforms to Ambition’s unified performance graph, delivering richer context, stronger governance, and more actionable insights for revenue teams.

June 3, 2026
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Why Your Managers Are Your Untapped Advantage in an AI-Driven World

May 11, 2026
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Ambition

Ambition is Going Agentic. Here's Why.

April 29, 2026
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The Rise of the Micro-Marketer: A Conversation with Schematic’s Bethany Stachenfeld (Sales Operator Series Ep. 10)
Videos
The Rise of the Micro-Marketer: A Conversation with Schematic’s Bethany Stachenfeld (Sales Operator Series Ep. 10)
Read the recap of an interview with Schematic's Bethany Stachenfeld, which covers topics like outbound, AI, personalization, and what’s actually working as sales teams try to stand out in the noisiest market we’ve ever seen.
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August 6, 2026
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The Fundamentals of Selling in the AI Age: A Conversation with Steve Richard (Sales Operator Series Ep. 9)
Videos
The Fundamentals of Selling in the AI Age: A Conversation with Steve Richard (Sales Operator Series Ep. 9)
I sat down with Mediafly's SVP, Revenue Enablement Steve Richard to discuss how sellers' over-reliance on AI and technology is harming the buying experience, and what great sales teams do differently.
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August 3, 2026
AI for Revenue Teams
Revenue Enablement
The Fundamentals of Great Sales Organizations Haven't Changed: A Conversation with Mike Kunkle (Sales Operator Series Ep. 8)
Videos
The Fundamentals of Great Sales Organizations Haven't Changed: A Conversation with Mike Kunkle (Sales Operator Series Ep. 8)
Sales technology, markets, and buyers have changed dramatically in the past few decades, but the behaviors that consistently separate great sellers and great managers from everyone else haven’t changed nearly as much as you might think.
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July 27, 2026
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Trust, AI and Great Sales Leadership: An Interview with Mark Kosoglow (Sales Operator Series Ep. 7)
Videos
Trust, AI and Great Sales Leadership: An Interview with Mark Kosoglow (Sales Operator Series Ep. 7)
I recently sat down with Mark Kosoglow, CRO at Docebo, to talk about AI, sales leadership, and how he's thinking about building high-performing teams.
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July 14, 2026
AI for Revenue Teams
Revenue Strategy
CRO / VP
How the Best RevOps Teams Prepare for Growth (Not Just Support It) with Lauren Davis (Sales Operator Series Ep. 6)
Videos
How the Best RevOps Teams Prepare for Growth (Not Just Support It) with Lauren Davis (Sales Operator Series Ep. 6)
Brian Trautschold sat down with Lauren Davis, VP of Revenue Operations at BuildOps, to talk about revenue operations, scaling organizations, and what makes great go-to-market teams work.
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July 7, 2026
Revenue Strategy
RevOps
Why Relevance Is Becoming Sales' Biggest Competitive Advantage: A Conversation with Eric Quanstrom (Sales Operator Series Ep. 5)
Videos
Why Relevance Is Becoming Sales' Biggest Competitive Advantage: A Conversation with Eric Quanstrom (Sales Operator Series Ep. 5)
I recently sat down with Eric Quanstrom, VP of GTM Engineering at Apollo.io, to talk about what he's seeing across thousands of go-to-market organizations. The takeaway? Relevance is the new gold standard.
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July 6, 2026
AI for Revenue Teams
Revenue Strategy
CRO / VP
Sales Leaders / Managers
What a Conversation with Alex Lynn Reminded Me About Building Great Sales Teams (Sales Operator Series Ep. 4)
Videos
What a Conversation with Alex Lynn Reminded Me About Building Great Sales Teams (Sales Operator Series Ep. 4)
I recently sat down with Alex Lynn, who has spent more than a decade building sales development teams at companies like Outreach, CrowdStrike, and now Abnormal AI.
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June 18, 2026
Sales Performance & Activation
Sales Leaders / Managers
CRO / VP
The Latest AI for Revenue Teams: Meet Agentic Ambition
Webinars
The Latest AI for Revenue Teams: Meet Agentic Ambition
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June 15, 2026
AI for Revenue Teams
Product Tips & Tricks
Company News
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What a Conversation with Nick Masters Reminded Me About Modern Buying (Sales Operator Series Ep. 3)
Videos
What a Conversation with Nick Masters Reminded Me About Modern Buying (Sales Operator Series Ep. 3)
If you’re tired of robotic cold calls and cookie-cutter demos, this episode is your VIP pass to the future of selling, where AI, authenticity, and rapid pivots rule.
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June 3, 2026
AI for Revenue Teams
CRO / VP
RevOps
The Top 25 Sales Management Articles of the Last Decade (2012-Now)
Blogs
The Top 25 Sales Management Articles of the Last Decade (2012-Now)
See our list of sales management articles that have truly defined, shaped, and codified modern-day sales over the last decade.
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March 17, 2023
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How to Run a March Madness-Style Sales Contest
Blogs
How to Run a March Madness-Style Sales Contest
How to make a March Madness-style, single-elimination sales tournament.
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March 10, 2023
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A History of Game-Changing Sales Tools: From Salesforce to Now
Blogs
A History of Game-Changing Sales Tools: From Salesforce to Now
Let’s take a look back at the sales tools and moments in time that launched the value and growth of sales enablement.
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March 3, 2023
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How to Set Better Sales Performance Goals for Account Managers
Blogs
How to Set Better Sales Performance Goals for Account Managers
Aggressive sales performance goals aren't always the right call. Find out why.
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February 23, 2023
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4 Ways to Scale Your Enablement Strategy with Cross-Functional Partners
Blogs
4 Ways to Scale Your Enablement Strategy with Cross-Functional Partners
Learn 4 ways to leverage GTM partners and lean on cross-functional support to scale your sales enablement strategy.
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February 23, 2023
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Create Coaching Consistency with Recurring Check-ins
Blogs
Create Coaching Consistency with Recurring Check-ins
The ability to set check-ins as “recurring” helps you establish a consistent, measurable Coaching Orchestration™ strategy that positively impacts your bottom line.
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February 1, 2023
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Build a High-Performing Culture and Strong Team Identity with Group GIFs
Blogs
Build a High-Performing Culture and Strong Team Identity with Group GIFs
There's an underlying factor that can make or break a team’s performance: team identity. Here are a few ways you can start utilizing Group GIFs to establish team identity and accountability right now.
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January 10, 2023
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7 Enablement Training Programs to Help You Hit Your 2023 Sales Goals
Blogs
7 Enablement Training Programs to Help You Hit Your 2023 Sales Goals
Find out how to build effective enablement training programs that will help you hit your sales goals.
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December 7, 2022
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How to Set, Track, and Measure Employee Goals to Inform Your Training Strategy
Blogs
How to Set, Track, and Measure Employee Goals to Inform Your Training Strategy
Setting, tracking, and measuring employee goals is essential to achieving peak performance—but it’s also the best way to inform your training and enablement strategy.
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November 30, 2022
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