Back to all posts

New eBook: Moving the Sales Performance Bell Curve

Ambition, Gong, and DiscoverOrg present our must-read eBook for B2B sales leaders: Moving the Sales Performance Bell Curve.
April 25, 2018
Jeremy Boudinet

Table of contents

See the System in Action

Book a Demo

Announcing our groundbreaking new eBook: Moving the Sales Performance Bell Curve.

In September 2006, the Harvard Business Review published an article entitled The New Science of Sales Force Productivity. The article’s premise? A proven methodology for scaling sales team performance across an entire organization was finally here.

There was only one problem: Implementing the findings of this article required a massive software budget, an army of business analysts, and a willingness to wait 2-3 quarters for actionable results.

Moving the Sales Performance Bell Curve

In January 2018, the leaders at three companies - AmbitionDiscoverOrg and Gong - put our heads together. Running through that article, plus numerous follow-up articles on the topic of moving the sales performance bell curve, we came to the following realization:

The modern sales force has the technology and framework in place to implement a scientific, scalable action plan - and improve its middle 70% of performers, once and for all.

sales performance ebook

This ebook outlines a simple, four-step process for executing a “move the middle” strategy within your sales force.

It’s built around one simple concept: Sales leaders find their top 20% performers, then conduct an audit on:

  • Who they talk to
  • What they say
  • What they do

The findings of that audit are then applied to their entire sales process - and the rest of the sales force starts targeting, talking, and operating just like their top performers.

As you’ll see in Moving the Sales Performance Bell Curve, this isn’t rocket science. It’s something that any sales leader who has made some minimum initial technology investments can perform.

Enjoy the ebook and apply its insights into your own sales organization. Together, let’s make 2018 the year modern sales organizations collectively “move the middle” when managing our teams.

Read Now: Moving the Sales Performance Bell Curve

Moving the Sales Performance Bell Curve is all yours - 100% free of charge. 

Click here and submit your work email to download your copy of Moving the Sales Performance Bell Curve.

Manage Your Entire Sales Force with Ambition

Modern sales leaders use Ambition to enhance Salesforce KPI visibility and run supercharged sales reports, scorecards, contests, and TVs.

sales coaching app

Ambition has helped improve Salesforce KPI visibility for the likes of WayfairFiveStars, and Filemaker, and holds the distinction as the first sales management platform endorsed by Harvard Business Review,

Want bright lights on your Salesforce KPIs? Contact us.

See the system in action

Book a Demo
RESOURCES FOR REVENUE TEAMS

Insights for high-achieving sales teams

View All
How to Prioritize Sales Coaching in 2026
Every frontline sales manager faces the same challenge: you have a team of reps, and only so many hours in the week to coach them. This guide gives you a repeatable system for coaching prioritization so you can direct your time where it moves the needle most.
Read More
What Does an Ambition Scorecard Look Like for an SDR vs. an AE?
Ambition scorecards are fully customizable, so there isn't a single "correct" configuration for SDRs, AEs, or any other role. During implementation, our Solutions Architecture and Customer Success teams work with you to identify the metrics that best align with your sales process, goals, and existing data.
Read More
Don't Let a Legacy CRM Delay Your Sales Initiatives
For many RevOps teams, a fragmented tech stack feels like a reason to postpone new initiatives. Learn why you can still use a performance solution like Ambition with a legacy, no-API in-house CRM.
Read More

Stop chasing targets, start predicting revenue

Transform your revenue org into a high-performing growth engine with structured insights, top-down visibility, and built-in consistency.

Book a Demo