The Ambition Hub

Explore Ambition's collection of resources for revenue leaders including interviews with experts, product tips and tricks, performance best practices, and more.
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Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

Ambition Launches MCP Integration, Enabling Revenue Organizations to Maximize Frontline Clarity and Efficiency

New integration enables organizations to securely connect AI platforms to Ambition’s unified performance graph, delivering richer context, stronger governance, and more actionable insights for revenue teams.

June 3, 2026
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Why Your Managers Are Your Untapped Advantage in an AI-Driven World

May 11, 2026
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Ambition

Ambition is Going Agentic. Here's Why.

April 29, 2026
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The Rise of the Micro-Marketer: A Conversation with Schematic’s Bethany Stachenfeld (Sales Operator Series Ep. 10)
Videos
The Rise of the Micro-Marketer: A Conversation with Schematic’s Bethany Stachenfeld (Sales Operator Series Ep. 10)
Read the recap of an interview with Schematic's Bethany Stachenfeld, which covers topics like outbound, AI, personalization, and what’s actually working as sales teams try to stand out in the noisiest market we’ve ever seen.
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August 6, 2026
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The Fundamentals of Selling in the AI Age: A Conversation with Steve Richard (Sales Operator Series Ep. 9)
Videos
The Fundamentals of Selling in the AI Age: A Conversation with Steve Richard (Sales Operator Series Ep. 9)
I sat down with Mediafly's SVP, Revenue Enablement Steve Richard to discuss how sellers' over-reliance on AI and technology is harming the buying experience, and what great sales teams do differently.
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August 3, 2026
AI for Revenue Teams
Revenue Enablement
The Fundamentals of Great Sales Organizations Haven't Changed: A Conversation with Mike Kunkle (Sales Operator Series Ep. 8)
Videos
The Fundamentals of Great Sales Organizations Haven't Changed: A Conversation with Mike Kunkle (Sales Operator Series Ep. 8)
Sales technology, markets, and buyers have changed dramatically in the past few decades, but the behaviors that consistently separate great sellers and great managers from everyone else haven’t changed nearly as much as you might think.
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July 27, 2026
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Trust, AI and Great Sales Leadership: An Interview with Mark Kosoglow (Sales Operator Series Ep. 7)
Videos
Trust, AI and Great Sales Leadership: An Interview with Mark Kosoglow (Sales Operator Series Ep. 7)
I recently sat down with Mark Kosoglow, CRO at Docebo, to talk about AI, sales leadership, and how he's thinking about building high-performing teams.
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July 14, 2026
AI for Revenue Teams
Revenue Strategy
CRO / VP
How the Best RevOps Teams Prepare for Growth (Not Just Support It) with Lauren Davis (Sales Operator Series Ep. 6)
Videos
How the Best RevOps Teams Prepare for Growth (Not Just Support It) with Lauren Davis (Sales Operator Series Ep. 6)
Brian Trautschold sat down with Lauren Davis, VP of Revenue Operations at BuildOps, to talk about revenue operations, scaling organizations, and what makes great go-to-market teams work.
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July 7, 2026
Revenue Strategy
RevOps
Why Relevance Is Becoming Sales' Biggest Competitive Advantage: A Conversation with Eric Quanstrom (Sales Operator Series Ep. 5)
Videos
Why Relevance Is Becoming Sales' Biggest Competitive Advantage: A Conversation with Eric Quanstrom (Sales Operator Series Ep. 5)
I recently sat down with Eric Quanstrom, VP of GTM Engineering at Apollo.io, to talk about what he's seeing across thousands of go-to-market organizations. The takeaway? Relevance is the new gold standard.
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July 6, 2026
AI for Revenue Teams
Revenue Strategy
CRO / VP
Sales Leaders / Managers
What a Conversation with Alex Lynn Reminded Me About Building Great Sales Teams (Sales Operator Series Ep. 4)
Videos
What a Conversation with Alex Lynn Reminded Me About Building Great Sales Teams (Sales Operator Series Ep. 4)
I recently sat down with Alex Lynn, who has spent more than a decade building sales development teams at companies like Outreach, CrowdStrike, and now Abnormal AI.
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June 18, 2026
Sales Performance & Activation
Sales Leaders / Managers
CRO / VP
The Latest AI for Revenue Teams: Meet Agentic Ambition
Webinars
The Latest AI for Revenue Teams: Meet Agentic Ambition
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June 15, 2026
AI for Revenue Teams
Product Tips & Tricks
Company News
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What a Conversation with Nick Masters Reminded Me About Modern Buying (Sales Operator Series Ep. 3)
Videos
What a Conversation with Nick Masters Reminded Me About Modern Buying (Sales Operator Series Ep. 3)
If you’re tired of robotic cold calls and cookie-cutter demos, this episode is your VIP pass to the future of selling, where AI, authenticity, and rapid pivots rule.
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June 3, 2026
AI for Revenue Teams
CRO / VP
RevOps
Defining Performance Management: How to Visualize Sales Coaching Effectiveness
Blogs
Defining Performance Management: How to Visualize Sales Coaching Effectiveness
New GTM data visualization! Systematically analyze manager <> rep coaching interactions over time and their effect on key business drivers like pipeline c…
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December 14, 2023
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Ambition Elevates Sales Coaching Excellence With New Coaching Automation and Performance Graph
Blogs
Ambition Elevates Sales Coaching Excellence With New Coaching Automation and Performance Graph
For the first time, go-to-market (GTM) leaders can create a coaching effectiveness graph that directly correlates their employee development efforts to sales outcomes.
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December 13, 2023
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Top 10 Ambition Workflows You Need to Deploy in 2024
Blogs
Top 10 Ambition Workflows You Need to Deploy in 2024
Amplify seller milestones organization-wide using Workflows in Ambition. Workflows can be pushed to a TV in office or Slack or Microsoft Teams channel to celebrate closed/won revenue, customer expansions, pipeline wins, and more.
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November 13, 2023
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The Top 23 Sales KPIs to Measure
Blogs
The Top 23 Sales KPIs to Measure
Building a high-performing sales team is all about establishing a system of learning, consistency, and accountability for sales reps. What sales KPIs (key…
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September 18, 2023
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The 10 Sales Coaching Archetypes (Based on Legendary Sports Coaches)
Blogs
The 10 Sales Coaching Archetypes (Based on Legendary Sports Coaches)
Sports and sales go hand-in-hand. If you’re a revenue leader or frontline manager looking for sales coaching tips, you can glean learnings from legendary sports coaches like Nick Saban, Pat Summitt, Bill Belichick, Phil Jackson, Dawn Staley, Tony La Russa, and more.
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August 1, 2023
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9 Sales Enablement Tools Your SDRs Will Love
Blogs
9 Sales Enablement Tools Your SDRs Will Love
From lead sourcing and enrichment to call coaching and analytics to email automation and scorecards, these 9 tools will give your sales reps everything they need to crush their goals.
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July 14, 2023
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The Ted Lasso Guide to Sales Coaching
Blogs
The Ted Lasso Guide to Sales Coaching
Modern sales coaches see a lot of themselves in Ted Lasso. They’re often up against incredible odds, but they know how to navigate with skill and audacity—getting the most out of their team and rising to the challenges before them. In this blog, get 7 sales coaching tips inspired by Apple TV’s popular series.
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June 1, 2023
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The Top 23 Sales Enablement Articles for 2023
Blogs
The Top 23 Sales Enablement Articles for 2023
Sales enablement is more crucial than ever as we enter 2023. The proliferation of sales tools, the rise of the 100% digital seller in the world of remote work, and the emergence of disruptive technologies like ChatGPT are transforming the way we sell and the opportunities available to sellers in 2023.
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May 11, 2023
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Ambition Introduces Coaching Cadences™, the Sales Coaching Software Defining Sales Readiness
Blogs
Ambition Introduces Coaching Cadences™, the Sales Coaching Software Defining Sales Readiness
With 75% of revenue leaders focused on building sales coaching, training, and readiness programs this year, Fortune 500 executives agree that Coaching Cadences “solve high-level business problems”
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May 9, 2023
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