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The Rise of the Micro-Marketer: A Conversation with Schematic’s Bethany Stachenfeld (Sales Operator Series Ep. 10)
Videos
The Rise of the Micro-Marketer: A Conversation with Schematic’s Bethany Stachenfeld (Sales Operator Series Ep. 10)
Read the recap of an interview with Schematic's Bethany Stachenfeld, which covers topics like outbound, AI, personalization, and what’s actually working as sales teams try to stand out in the noisiest market we’ve ever seen.
August 6, 2026
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The Fundamentals of Selling in the AI Age: A Conversation with Steve Richard (Sales Operator Series Ep. 9)
Videos
The Fundamentals of Selling in the AI Age: A Conversation with Steve Richard (Sales Operator Series Ep. 9)
I sat down with Mediafly's SVP, Revenue Enablement Steve Richard to discuss how sellers' over-reliance on AI and technology is harming the buying experience, and what great sales teams do differently.
August 3, 2026
AI for Revenue Teams
Revenue Enablement
The Fundamentals of Great Sales Organizations Haven't Changed: A Conversation with Mike Kunkle (Sales Operator Series Ep. 8)
Videos
The Fundamentals of Great Sales Organizations Haven't Changed: A Conversation with Mike Kunkle (Sales Operator Series Ep. 8)
Sales technology, markets, and buyers have changed dramatically in the past few decades, but the behaviors that consistently separate great sellers and great managers from everyone else haven’t changed nearly as much as you might think.
July 27, 2026
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Trust, AI and Great Sales Leadership: An Interview with Mark Kosoglow (Sales Operator Series Ep. 7)
Videos
Trust, AI and Great Sales Leadership: An Interview with Mark Kosoglow (Sales Operator Series Ep. 7)
I recently sat down with Mark Kosoglow, CRO at Docebo, to talk about AI, sales leadership, and how he's thinking about building high-performing teams.
July 14, 2026
AI for Revenue Teams
Revenue Strategy
CRO / VP
How the Best RevOps Teams Prepare for Growth (Not Just Support It) with Lauren Davis (Sales Operator Series Ep. 6)
Videos
How the Best RevOps Teams Prepare for Growth (Not Just Support It) with Lauren Davis (Sales Operator Series Ep. 6)
Brian Trautschold sat down with Lauren Davis, VP of Revenue Operations at BuildOps, to talk about revenue operations, scaling organizations, and what makes great go-to-market teams work.
July 7, 2026
Revenue Strategy
RevOps
Why Relevance Is Becoming Sales' Biggest Competitive Advantage: A Conversation with Eric Quanstrom (Sales Operator Series Ep. 5)
Videos
Why Relevance Is Becoming Sales' Biggest Competitive Advantage: A Conversation with Eric Quanstrom (Sales Operator Series Ep. 5)
I recently sat down with Eric Quanstrom, VP of GTM Engineering at Apollo.io, to talk about what he's seeing across thousands of go-to-market organizations. The takeaway? Relevance is the new gold standard.
July 6, 2026
AI for Revenue Teams
Revenue Strategy
CRO / VP
Sales Leaders / Managers
What a Conversation with Alex Lynn Reminded Me About Building Great Sales Teams (Sales Operator Series Ep. 4)
Videos
What a Conversation with Alex Lynn Reminded Me About Building Great Sales Teams (Sales Operator Series Ep. 4)
I recently sat down with Alex Lynn, who has spent more than a decade building sales development teams at companies like Outreach, CrowdStrike, and now Abnormal AI.
June 18, 2026
Sales Performance & Activation
Sales Leaders / Managers
CRO / VP
The Latest AI for Revenue Teams: Meet Agentic Ambition
Webinars
The Latest AI for Revenue Teams: Meet Agentic Ambition
June 15, 2026
AI for Revenue Teams
Product Tips & Tricks
Company News
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What a Conversation with Nick Masters Reminded Me About Modern Buying (Sales Operator Series Ep. 3)
Videos
What a Conversation with Nick Masters Reminded Me About Modern Buying (Sales Operator Series Ep. 3)
If you’re tired of robotic cold calls and cookie-cutter demos, this episode is your VIP pass to the future of selling, where AI, authenticity, and rapid pivots rule.
June 3, 2026
AI for Revenue Teams
CRO / VP
RevOps
What I Picked Up at Sandler Summit 2026 (As a RevOps Professional at the Booth)
Blogs
What I Picked Up at Sandler Summit 2026 (As a RevOps Professional at the Booth)
Ambition sponsored this year's Sandler Summit in Fort Lauderdale, which meant I spent two days talking to the people walking out of sessions. Here's what I learned at the booth.
Read More
April 3, 2026
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How Can I Use Leaderboards to Motivate and Recognize B and C Players?
Blogs
How Can I Use Leaderboards to Motivate and Recognize B and C Players?
While recognizing A players is essential, it can inadvertently leave B and C players feeling overlooked and unmotivated. Learn how to effectively use leaderboards to motivate and recognize these valuable team members.
Read More
April 2, 2026
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The Execution Gap Is Still the Problem. Here’s What Revenue Leaders Are Doing About It.
Blogs
The Execution Gap Is Still the Problem. Here’s What Revenue Leaders Are Doing About It.
Revenue leaders aren’t struggling with strategy—they’re struggling with execution. At Sandler Summit, one theme stood out: the frontline manager is the most underleveraged role in driving performance. Coaching remains high-impact but largely invisible, and traditional reviews are giving way to real-time, triggered action. The future of revenue growth depends on empowering managers with systems that turn insight into consistent execution at scale.
Read More
March 27, 2026
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How to Coach the “Almost There” Reps and Meaningfully Move the Needle
Blogs
How to Coach the “Almost There” Reps and Meaningfully Move the Needle
By focusing coaching energy on the large group of capable but inconsistent sellers in the middle of the performance curve, managers can create measurable improvements in pipeline health, efficiency, and ultimately revenue outcomes.
Read More
March 25, 2026
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AI Won’t Replace Sales Managers, But It Will Redefine Them
Blogs
AI Won’t Replace Sales Managers, But It Will Redefine Them
How the organizations outperforming their targets have moved beyond just experimenting with AI  and are successfully operationalizing it for their teams and processes.
Read More
March 19, 2026
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5 Signals to Look For to Measure the Quantifiable Impact of Coaching
Blogs
5 Signals to Look For to Measure the Quantifiable Impact of Coaching
Read More
March 12, 2026
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Brackets have arrived in Ambition
Blogs
Brackets have arrived in Ambition
Ambition Launches Bracket Competitions, Redefining Gamification Through Seller Activation
Read More
March 10, 2026
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Why “Moving the Middle” Is the Most Reliable Path to Revenue Success
Blogs
Why “Moving the Middle” Is the Most Reliable Path to Revenue Success
Why the most reliable way to impact performance is by focusing on the average performers.
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March 10, 2026
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How to Run a Strategic March Madness–Style Sales Competition
Blogs
How to Run a Strategic March Madness–Style Sales Competition
Here’s how to plan a March Madness–style sales competition that is both fun and impactful for your sales teams.
Read More
March 5, 2026
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