Director of Content Marketing

Atlanta Chattanooga Nashville Remote (USA)

As the Director of Content Marketing for Ambition you will be responsible for leading the direction, production, and execution of all digital content. You’ll be working closely with our product managers on product marketing deliverables as well as demand generation teams on creating content that captures new leads at the top of the funnel.  The role will be measured against the impact content has on SEO keyword performance, website and funnel conversion rates, and audience engagement. 

Your Impact

  • Lead the content marketing strategy—outlining content that aligns with keyword strategy, website capture goals, supporting product releases and more.

  • Efficiently run point on external agencies, vendors and potential freelancer relationships

  • Create and promote industry-leading content including eBooks, listicles, infographics, customer stories, webinars and templates 

  • Own the social media strategy and execution

  • Work collaboratively with product teams to develop themes and storylines that resonate with our target audiences.

  • Work collaboratively with demand generation teams on email marketing campaigns to convert audience through the funnel

  • Own the SEO strategy around keywords, production of web and blog content as well as backlink obtainment 

Qualifications & Experience

  • 5+ years of content marketing experience and results, preferably in B2B, SaaS 

  • Experience working collaboratively with internal and external stakeholders to build powerful stories in multiple formats (written, webinar, blogs) that connect our industry solutions/products/personas to values and benefits.

  • Experience in producing customer centric content

  • Highly organized, with the ability to manage a content calendar and handle multiple projects simultaneously.

  • Experience managing social media accounts and understand how to grow social following and drive engagement.

  • Deep understanding of SEO, the marketing funnel, and the customer journey process that support demand generation.

 

 


If interested in this position please send your resume and a brief cover letter to careers@ambition.com and we'll be in touch!