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![[New Playbook] Why Sales Leaders Buy Ambition](https://ambition-media.s3.amazonaws.com/internal/marketing/entry_images/BUYERS_GUIDE_1.png)
At Ambition, we know sales leaders fight a constant battle to motivate their reps in a way that drives productivity and performance. But we're happy to report that the world of sales performance management is rapidly changing, for the better. Today, we’re releasing a guide to help you learn the ins and outs of SPM software and pick the system that best meets your needs (hint: it’s Ambition).
Why Sales Leaders Buy Ambition makes it easy to understand — and articulate — the value in a modern Sales Performance Management tool. Note: modern is the key word here. Legacy SPM tools were all about sales compensation and territory planning. In other words, they were a nice-to-have, not a need-to-have.
But (as we explain in our guide) that’s changing. Today’s leading SPM tools aren’t just about process and infrastructure. They’re designed to maximize your bottom line by maximizing employee potential. When implemented and used correctly and consistently, an SPM platform will drive your team toward meeting and exceeding “The Number” by focusing on:
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Improving performance: Helping sales teams exceed attainment goals by driving long-term behavior change.
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Increasing productivity: If you’re doing the wrong things, you can work really hard and get zero results.
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Building winning cultures: Employees who are engaged, motivated, and inspired simply perform better.
Plus: modern SPM tools are created with the users in mind. And today’s generation of sales people (yes, I’m talking about millennials) want to feel fulfilled at work. Compensation is one piece of that equation. Fulfillment also comes from a job that feels rewarding, a team that feels aligned, a workplace that feels inspiring. Legacy SPM software just doesn’t cover all of that. A new generation of salespeople requires a new generation of SPM tools.
We wholeheartedly believe that if you don’t have an SPM tool, you’re leaving money on the table — but we also understand that investing in a new tool is a change, so we’re here to help you manage that.
Early in the buying process, usually after our product demo, the sales leader we’re working with easily sees the value that Ambition can deliver to their reps and their bottom line. But they’re faced with the (sometimes) challenging task of convincing their team and their boss that Ambition is the right platform for their company.
If you’re considering Ambition or another SPM tool, we hope this guide is a powerful resource for you. And as always, we’re here to answer questions or walk you through a demo when you’re ready.
